One of the best downline builders in network marketing is to be a good sponsor. This is probably the most important MLM success tip I can give you. We want to help others succeed and the more people we help succeed, the more we succeed. I cannot think of a better business model! So many people have the impression that the best mlm recruiting technique is to simply bring in as many people as possible. However, if one does not take care of these recruits with proper training, a proper system, and a clear picture of what their options are, then the recruits are left to their own devices which leads to disappointment, feelings of failure, and an unwillingness to try again. Many people believe that network marketing doesn’t work and one of the main reasons is because so many people recruit without sponsoring.
The beauty of direct sales is that products move from person to person and by the same token, this is the pitfall. Someone would never hire someone else to work in a store and just say figure it out. They show them around, get them familiar with the product line, explain policies and procedures so they can be the best they can be and good representatives of the company. This is even more important in direct sales, because these individuals are the store!!! There is no brick and mortar, manager, or boss. Each person is their own boss, chooses when to work, with whom to work and at what speed they want to go. They need to know the system they will use in order to show what the products do and how the business works. They need to know what it takes to be successful. They need to know how to stay motivated and plug into the team. They need to have tools and resources to use. They need to know how to create teams in the first place. They need a leader who shows by example. Above all, whatever one does as a sponsor is what will be replicated down the line. Our entire business is based on what we do with the individuals who come in, regardless of their potential. Everyone deserves a fair chance to succeed.
Having a system in place is so very important and this means having a codified way of explaining things so that everyone does the same thing. One can compare this to a chain franchise in which you know what you are getting no matter which store you go to. The idea of replication is how you will save time and effort. The system allows people down the line to not have to reinvent the wheel and put effort into explaining over and over again how to do this. If there is a system in place, a clear step by step process to train people how to be successful, then your team can thrive. This can be a document that one follows which covers a certain check list, like dreams and goals, making a list, and how to speak to people and all the available resources to them. The more a system uses tools, CD’s, recordings, and 3 way calls, the more you avoid personality based businesses and enable any type of person to be able to even consider engaging in this endeavor.
Sitting down with your new sponsee for a couple of hours is worth gold and will save you so much time in the long run. Explaining how to approach people, rehearsing scripts, and preparing people for rejection and how not to take that personally encourages them to try again. Basically preparing them for the “no’s “ they will receive will make it easier. Part of this process is helping them make a list that is very very large, so that if they get ten no’s right away, they still have many more to try. One of my mentors always said, “ just try and get 20 no’s and celebrate each one because it is one closer to a yes.” I have always gotten a yes before 20 and so will you! Besides that, you get better and better with each “no” you experience. One of the real keys to success here is weathering the no’s because she who gets the most no’s wins! You as a sponsor will have to help your sponsee understand that this too will happen to them. It is expressly predictable. Being there with some words of encouragement can make all the difference in the world. i have experienced this from my upline personally and their trust in me has elevated my occasional low confidence. That belief in me perhaps helped more than they know.
One of the most rewarding parts of network marketing is making friends and building a team. As you sponsor someone, you bring in a new set of strengths. They can contribute to the team through their past experience in other fields, through knowledge they have gained from their particular set of skills, and through their success as it occurs. You might have some who are better organizers, analyzers, product experts, mindset coaches, technology buffs, people people, and so much more. Each person can contribute to the strength of the team and as a sponsor, your job is to allow that to happen. Even if you only have one person, you and he make a team with your upline!!!!
Finally, MLM sponsoring is a little like parenting in that you can show the way but you can’t do it for them. If you have a larger organization, could you walk away and still have it thrive? Just with children, we want to give them a good foundation, be available and then let them learn from their own experience. We cannot protect our sponsees from feeling the pangs of rejection and making mistakes, and we cannot give away our recruits to our sponsees so that they don’t have to build their own teams. No matter how much you want them to succeed, it has to come from them. Your job as a sponsor is to teach well, not only in how to do it, but how to stay motivated and inspired. I have found that in my years of teaching people piano, meditation and network marketing that being a good teacher leads to the greatest success.